Simple Sound Mixing For Video

When you’re making video content, the audio is just as important as the visuals. This means that even once you get to the editing room, there is still a lot of work left to do with your sound.

If you’re new to video editing, or you’re just looking for advice to improve your audio mixing skills, here are some basic tips to get started.

• Room Tone

One important step to audio recording and mixing, is making sure you have sound for the background. Almost no space that you can record in is completely silent, so it’s important to make sure you capture that room tone. Once you’ve recorded room tone, you can either use that to set a background for your audio, or you can try to identify the room tone and silence it as much as possible. 

• Leveling

Once you have your recorded audio, it’s important to start identifying which sounds are important in your mix. Especially if you have separate audio tracks for different sounds in your shots, you can make important sound tracks louder, and less important ones quieter.

What’s important in sound mixing is that you want to have a variety of volumes and sounds. The more variety you can create, the more interesting and dynamic your sound mix can be. However, you should make your edits with a specific intention, not just for variety's sake. For example, you could bring out the music in a scene and drown out the other audio if your scene was taking place at a concert. This would simulate how loud the music would be for your characters.

• Panning

Another way to add variety to your sound mix, is to include panning. This step is less important for videos on social media that people will just listen to on their phones. However, for bigger projects that might be played in theaters, or through studio headphones, panning is an effective tool. Panning allows you to channel sounds more towards the left or right speaker in a stereo sound setup.

In real life we hear sounds from different directions. By placing sounds in different “locations” in the mix, you can create more of a “realistic” listening experience. If a character in your scene is running down the street for example, and a bus passes by them on the left, you can mix your sound of a bus more towards the left so that it sounds more accurate to what we would experience as that character.

• Dynamic Editing (Keyframes)

When you’re focusing on the leveling and panning of the sounds in your video, it’s important to remember to edit those sounds over time, and not just change them uniformly for the whole video. When you’re editing almost any aspect of a video, most video editing softwares have “key frames”.

These key frames allow you to change any setting a different amount at different times. This means that if you adjust the volume of a music track, you can make it quieter at the beginning, make it louder for a few seconds, and then make it quieter again. You should take advantage of this dynamic editing ability to craft a sound mix that makes sense for your video.

No matter how simple or complex your video project is, these general tips should help you focus on making more of a dynamic mix for your future videos.

If you have more questions, or want help with your own video or audio project, reach out to our Windwood team here. We’d be happy to help you with your project, no matter what step of the process you’re at!

4 Tips to Improve Your Handheld Filmmaking

Shooting handheld on a camera is an essential tool to have as a filmmaker. Even if you have tripods, gimbals, sliders, or other stabilizing tools, handheld shots can create more natural motion than those other tools. Additionally, you might need to work on a project that requires you to shoot in tight spaces, where you really only have room for your hands and a camera. That’s why it is important to always be able to shoot handheld.

If you don’t feel comfortable shooting handheld on your camera, then here are some tips to get you started.

1. Internal Settings

   Before you start shooting in general, and especially handheld, you want to make sure you have all your internal camera settings dialed. One of those important choices is choosing what format and frame rate to shoot at. Depending on the video, we generally recommend shooting high resolution at higher frame rates for handheld like 60fps. This will require a lot of memory space, but you can always slow down your shots in post to get smoother movement when you shoot at higher frame rates.

   Additionally, most newer cameras have different kinds of internal stabilization, and it’s important to be deliberate about when you use it. Most internal stabilization settings are great for static shots without much movement. This means internal stabilization is great for shots where you’re standing still with the camera or following a slow deliberate path of movement. However, if you’re going to be filming shots with lots of movement, then you want to turn internal stabilization off in your camera to avoid any image distortion.

2. Camera Lenses

   Another important aspect of shooting handheld videos is knowing what lenses to use with your camera. Because you’re more likely to have small shakes and subtle movements when shooting handheld, you want to use a wider angle lens to hide these micro-movements. We suggest trying out different lenses and finding what works best for you, but we find it’s helpful to stick to lenses 35mm or wider. The only downside to this is that you usually need to get much closer to your subject for tighter shots, but because you’re shooting handheld, you should hopefully be able to do this without much problem.

3. Grip and Support

   Once you have your camera settings and lenses ready, you need to get comfortable actually holding and supporting your camera. We recommend placing one hand on the actual grip of the camera and then your other hand underneath the lens. Depending on the camera, you can also brace it against one of your arms or your chest for even stronger support. If none of these options work for you, you can also purchase a cage for your camera with additional grips.

4. Decisive Movements

   The last step is to plan out decisive camera movements for all of your shots. This doesn’t mean you need your camera to be moving in every single shot, but rather that you should plan and choose what kinds of movements you’re going to do. If you want one shot to be stationary, then be stationary. If you want a pan or tilt, then plan a pan or tilt. Because you’re working handheld you need to  be confident with your movements, and often move your whole body to get smooth shots.

Now the best thing you can do is go out there and actually practice. Get used to using your camera and experimenting with different techniques. You want to be ready so that on your important shooting days, you’re prepared and confident with your camera.

If you’re still confused, check out some of our work for examples, or contact us for help with your own project.

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What is Micropillaring?

Micro pillaring, or creating “micro” content, is cutting down your longer form “pillar” content into shorter, more easily accessible content for social media. This could mean cutting 20-30 second clips from a 3 minute video and sharing those clips across various social media platforms, or pulling quotes from a recent article or blog that you posted.

When you’re looking to advertise yourself or business to a larger audience, often on social media, you want to be able to efficiently engage your potential audience and show them what your business is about.

On average, people use social media up to 135 minutes a day (Statista The Statistics Portal). Thus, using social media to market your content is the fastest way to reach people as they scroll through their feed. From there you can link the whole video and find your audience who is interested in what you do.  

Creating “Micro” Content

1. Make “pillar” content

   Before you start making any micro content, it’s important to remember what your business’ goals are, and what kind of content you usually strive to create. You want to continue to make this, often longer form, “pillar” content. The goal is not to change your content, but adapt what you already make into smaller pieces for social media.

2. Break it down

   Once you have some longer form content that you want to use to advertise your business, it’s time to break it down into smaller pieces. Take your time with this process, and really try to narrow down your content into pieces that, while small, still reflect your business’ purpose and values. If it’s a piece of writing, find a few quotes that stand out, if it’s a video, pick the most important narrative moments and transitions.

3. Keep it short

   Keep the clips short. Shorter videos have a higher completion rate than longer videos and our brains are better able to hold quick bits of information rather than long, detailed content. If they like your content, then they can follow you and eventually see your long form material.

4. Mix it up

   Once you’ve mastered taking your long form content and breaking it into smaller pieces to advertise on social media, now you can take it one step further. The last step is to diversify your social media accounts and post slightly different content in different places. Different social media platforms are better for different kinds of media, so adapt your content to each platform. On Twitter you can post quotes from articles or your clients and include links to videos. On Instagram however, you can directly post a 20-30 second “highlight reel” of video material, or share a few stellar photos from a recent event or video shoot.

Now that you have the tools, it’s time to start making your own micro content. Take one piece of content you have and derive something else from it. If you have a blog, take a photo that relates to it. If you have a photo that you’ve shared on facebook, change up the dimensions and share it to instagram.

Just have fun with it and find what works best for you and your business. If you need ideas, check out our website for examples.

Coronavirus Update

The health of our team, families, clients, and friends has always been our top priority.

We are storytellers. Our work relies on the trust of our clients, our work relies on the connectivity of our community to support us. We hope to continue that trust, and continue that connectivity in the future - and for now that means distance.

One of the key words that keeps popping up is “pivoting” during these times of hardship.

At our core, our mission has always been to tell great stories, with great people. We will never pivot from that. We will further that mission through the avenues we have been working on building outside of video production over the last several years. We will double down on our ability to storytell for companies through website building, content writing, and graphic design.

We are fortunate to have had a community surrounding us and lifting us up for 2 years now.

For as long as it is safe to do so, we have one person still in the Windwood studio who is providing photo and video for small businesses who have had to shift to ecommerce overnight. At this time we are not and will not be charging for these services. Please reach out if you are a Concord business who sells a physical product and needs a product photo, or video.

We don’t know what the future will look like for us, but we will stay the course, and for as long as we can we will continue to be thankful for everyone who has, and continues to put their trust in us. We will continue to tell great stories, with great people.

Hope to see you soon,

Brett and the Windwood Team

Lilise Designer Resale

As a small video production and marketing business, we understand that there are going to be things that blindside us. Weather damage, equipment lost, equipment breaking. We try to prepare for these as well as we can, but if and when they do happen - they can be absolutely devastating. 

We always try to think of Windwood as more than just a company. It sounds cheesy but when we work with our team, or clients, or engage in our community we truly believe that we are just bringing more people into our group of friends and family.

 Last year we met Elyssa Alfieri when we were doing a small business profile of her consignment shop, Lilise Designer Resale for a  Visit Concord blog. She was willing to take time out of her day to let us come in and basically stop her shop from operating for 2 hours. She was so kind, welcoming, and open with her space and time. A new friend for our group. 

When we heard about the flooding that occurred at Lilise Designer Resale, we couldn’t imagine the same thing happening in our little studio. It wouldn’t be a blindside, it would grind the gears to a halt. 

When we saw that Elyssa relocated onto main street while the damage done to her store was being fixed we had a thought. Rather than bringing lasagna, or a we’re sorry card, we could maybe bring some awareness. Something that we’re actually not terrible at doing.

Here’s the 30 second ad we created to help notify her customers of her new location. Where it was on main street, and a little taste of what you could expect from the awesome finds at Lilise.

“Thankfully, none of us were in the store when it happened and I only lost about 10% of my merchandise”  Elyssa told us with a smile on her face as she bounced baby Enzo on her knee.  

There is such a close knit community here. We know whether we are running out to grab snacks from Sherry at CVS or coffee from Alex and Lindsay at Revelstoke, we will always run into someone that we consider part of our group. If you haven’t had a second to swing into Lilise’s temporary storefront to say hi to Elyssa and Enzo (if he’s not sleeping) maybe now is the time to make some new friends! 

- The Windwood team

Yankee Farmer's Market

Brian Farmer of Yankee Farmer's Market with a herd of Scottish Highland Cows in Stoddard, New Hampshire

With the world's most appropriate name, Brian Farmer has run Yankee Farmer's Market for the past 20 years. His interest and appreciation for Agriculture in college led him to become something that not many people in New Hampshire are too aware we even have in our state - a buffalo farmer.

I'll admit that I was a bit surprised to learn that not a half hour away from our studio in Concord, New Hampshire, there was a herd of 40 head of buffalo. In meeting with Brian the first time, he seemed genuinely excited to show me his business and what he was working with. Not only do they run a farm, but YFM also has a small produce store, so you can actually walk in, and interact with Brian, or Erik, or one of the other close-knit employees (family) of the store who happen to be working that day.

We spent a day filming at Yankee Farmer's Market, and Brian's other location "Pitcher Mountain Farm" in Stoddard with the idea of not just connecting the audience to the business, but showing them who Brian is, and what his life is like. How he interacts with the animals (We may or may not have heard him say a chipper "good morning Ladies" to a heard of Scottish Highland cows at another farm location). We wanted to utilize as much naturally captured audio as possible to give you the feel of the clanking fence chains, the birds chirping, the animals stomping through the grass. We got an interview with Brian and probed a bit on what got him started, and why agriculture is so important today. 

- Brett Marshall

www.YankeeFarmersMarket.com

Production notes: Filmed on a Canon C100MKII (Actually filmed on 2 of them, we lost one due to a blown circuit when connecting the audio input) and a Canon XC10 on a Ronin-M. Audio taken with a Zoom H4n, for interview a Sennehiser ew100 g3. 

Production Lead - Brett Marshall
Camera assist - Jared Mostue
Aerial - PIC Brett Marshall Cam Sam Mostue
Lead Editor - Katherine Kittler
Coordinator/Agency - Abby Peel for Strategic Social Media

3 Ways Corporate Testimonials Boost Business

1. THE POWER OF VIDEO TESTIMONIALS

The customer review is the most powerful tool that any business can use to influence the views of potential consumers. You see the 0 - 5 star reviews on all the major online retailers for each of the products listed. I for one won't seriously consider a product without a review of at least 4 stars. Word of mouth has been and continues to be one of the best ways a product gains popularity. The online review is the new word of mouth. Look no further for the most effective kind of review - the video testimonial. 

2. VIDEO TESTIMONIALS EQUAL AUTHENTICITY

“91% OF CONSUMERS HAVE WATCHED A VIDEO TO LEARN ABOUT A PRODUCT OR SERVICE”

— wyzowl

While written testimonials can be perceived with high authenticity, putting a face to a name and hearing their voice say their words, can come across significantly more authentic. This is due to the viewers ability to hear and see the speakers voice inflections and their enthusiasm toward a business or product. This gives the video testimonial additional credibility and helps to foster the relationship between the company and their target customers.

3. Spread through Social Media

Social media has now moved toward being optimized for video content. Videos are receiving more views, likes, comments, and shares than text and image posts. Facebook, Twitter, and others encourage reactions and comments on videos; interacting with them online will create a stronger relationship between company and customer. 

Whether on location or in our studio, we have the equipment and expertise to produce highly engaging testimonial videos. From setting up the camera(s) to the final editing, everything is meticulously planned out to make the most of your time in front of the camera.

You can even film an interview style testimonial, so your clients and customers can get to know who they will be working with.

3 reasons to film your company's Frequently Asked Questions

This simple solution can save time and money for your customer support and sales team, build brand exposure and make sure your customers have the best possible experience with your product or service. 

1. Filming your frequently asked questions can drastically save time. 

If you're a team of one, and you find yourself constantly having to re-explain what services you offer, or how your service works, imagine only having to explain it once, and being able to forward that explanation to anyone who asks, rather than re-typing the explanation. Now if you're a company with hundreds, and you find your customer support team constantly repeating themselves, imagine the time that your team would save to actually help customers if one carefully crafted video was in place for each pain point that your customers are experiencing. 

2. Build a relationship

It's pretty obvious that your company's best asset is its people, so why hide them behind a wall of text (I understand the irony of writing to explain that). Seriously though, instead of having a stock photo of people shaking hands as your FAQ cover image, a potential customer clicks on your FAQ page and is greeted with your team, explaining your product perfectly. They will immediately have a face to an explanation, and then if they have further questions they will know exactly who they were talking to. That first personal handshake will be enough to differentiate your company by letting your customers know who they are working with. 

“51% of marketing professionals worldwide name video as the type of content with the best ROI.”

— wordstream

3. Show, and Tell - Increase your customer experience with your product

If your product is new and novel, or has been around for a while and needs some explanation, why not be the source of that explanation? You are your products best advocate, you know how it is best used, and you know how it should look when your customer uses it. Whether it's a new feature in your app, or building a physical product out of the box, shouldn't you be the person who shows customers how to use it best? Now your customers will have the best possible information when it comes to using your product, and their experience with it in the future will be maximized because you showed them how to use it! 

Windwood's video professionals have been turning the best of marketing strategies into the best of web-facing video for years. Contact us below for more information! 

How to Create Effective Video Training

We all know content is king, and we all have read the statistics that employees want video, but effective video training content is not a one size fits all solution. Different situations call for different types of video!

1. Work Backwards

The first step to creating any effective video training is deciding what information you want to convey first. It might sound simple, but you should always work backwards when creating a video training strategy.

First say "I want my employees to understand how to log hours into the new software" then work backwards from there. That way you will know the operations that you need to put in place to get to that end result. 

It may be helpful to add in video examples of both the right and wrong way to perform a process, to give a visual reference for new employees who haven't had any hands-on experience yet!

2. Create an outline.

Surprisingly many companies have the idea of getting their employees trained faster, and unfortunately overlook the actual structure of how they want to train their employees. Keep yourself honest and create an outline of the content you want to cover. Each subject should have its own heading, with sub-sections below that.

For example "Onboarding" could have its own subject heading, and below that, "Parking" "Receiving your credentials" and "Finding your desk" could be possible subjects. Now if you're doing specific software or application training, let's use google drive as an example, your subject heading might be "Creating an account" then your sub sections could be "Choosing your email", "Creating a password", and "Uploading your avatar."

Obviously you should break it down even further than that if you're instructing on a complex topic. Not only will it help you organize your thoughts beforehand, it will also help who you are creating the content with, to be able to plan for content creation. Afterwards when you are packaging your training, it will help your employees find the specific information they are looking for. 

3. Decide on Style. 

Different types of video content creation may work better with your specific type of information. For example if you are training your employees on sensitivity in the office, it might make sense to film scenario-based examples - so you can show the right and wrong way that your employees should respond to specific situational scenarios. If you are filming pure software training, it might make sense to either use screen recording software like Camtasia to record yourself displaying the software step by step.

You can even use a green screen to keep your trainer on the screen and have them demonstrate the software to the camera to keep your audience engaged with a live presenter.

If you need to do a combination of screen recording and situational based training, you can shoot on location and demonstrate the software at the same time so that your employees know exactly how they should be using the software in the work place. 

The key to creating effective video training is creating the correct context for the content that you are creating. If you're trying to show students how to be nice in school, you should SHOW them how to be nice in school, they won't learn by looking at a single person on the screen explaining to them why they should be nice. Like everything else in video, show don’t tell. Make sure your video training example shows the problem and how to solve it in the most efficient way possible.

With effective video training, not only will you be able to save the time and money of not having to employ in person trainers, but your employees will be able to retain the lesson!

How to Create Effective Video Testimonials

You know your existing clients and customers love your business, why not increase the range of their referrals and increase your brand credibility by creating a video testimonial?

Video testimonials have been around for years, if you haven't created one yet, don't be afraid to jump in with a few simple tips and tricks that we'll provide below! With an effective video testimonial you have the capability to connect anyone on your website or facebook to your best brand ambassador - the best testimonials re-create the feel of an in person referral.

1. FIGURE OUT WHAT YOU WANT TO ACCOMPLISH WITH THE TESTIMONIAL.

Yes, I started with an obvious one, and there's a reason for that! It's easy to get lost in a line of questioning with your subject that ends up causing a lot more headaches than it's worth! Video testimonials should be an efficient and effective way for you to drive leads, or get customers to buy a certain product or service.

Start with a really simple question: "What do I want the person who is watching this to *DO* after they've watched this video."

If your answer is "I want them to buy my software training course" then you know that you should choose a subject for your testimonial that has had measured success with your software training course. You can ask your subject a line of questions about how your training course has helped them achieve their own success, that way your audience can see themselves achieving the same success.

“Videos on landing pages increase conversions by 86%.”

— Webdam

If your answer is "I want my audience to trust me and my business overall" that's a different line of questions! You should be asking your subject questions along the line of how simple your business makes the process, and how your service offerings are different than the competitors. 

2. FIND THE RIGHT EVANGELIST

Not only do you need someone who has been impacted positively by your product, but you need them to convey that information genuinely. The best evangelists have used your product for a long enough time to have seen actual results by using it. You don't want someone who has been using you for a week and "think it's going ok, but we'll see."

You want someone who knows the ins and outs of what they have bought from you, or how they use your business. You want them to be able to clearly articulate the benefits that they have seen over time with you. Testimonials are about trust building - it takes time to earn and build trust! 

3. LET YOUR SUBJECT SAY WHAT YOU CAN'T 

Remember, you can be a bit selfish in your line of questioning! Of course it would be a little arrogant if you as a salesperson, or business owner talked for two minutes about how awesome your business is - So you want your testimonial subject to say all of the things that you know are true about your business and services!

If you want your potential clients to know that you have a brand new offering, ask your subject about it - if you want your potential customers to know you have amazing customer service let them fill in the blanks and say how great their experience was with your CS team. 

4. JOIN THE CONVERSATION

You don't have to be a faceless person behind the camera. If you are trying to build personal trust and credibility consider asking your testimonial subject questions in a more conversational tone, yes - with you in front of the camera! If you are a business or service provider that relies heavily on face-to-face interaction, you may be your own best selling tool. 

If you provide a service where trust is key, such as dentistry, consider asking the questions yourself! That way prospective clients will get to know you before they walk into the office!

The key to a great testimonial is authenticity. Testimonials don't necessarily need to be a Hollywood production - a quality testimonial will drive leads when you can allow a customer who truly believes that you have helped them to share how you have impacted them directly. You want the next person in line to say "hey, I want that result too!"