As a small video production and marketing business, we understand that there are going to be things that blindside us. Weather damage, equipment lost, equipment breaking. We try to prepare for these as well as we can, but if and when they do happen - they can be absolutely devastating.
We always try to think of Windwood as more than just a company. It sounds cheesy but when we work with our team, or clients, or engage in our community we truly believe that we are just bringing more people into our group of friends and family.
Last year we met Elyssa Alfieri when we were doing a small business profile of her consignment shop, Lilise Designer Resale for a Visit Concord blog. She was willing to take time out of her day to let us come in and basically stop her shop from operating for 2 hours. She was so kind, welcoming, and open with her space and time. A new friend for our group.
When we heard about the flooding that occurred at Lilise Designer Resale, we couldn’t imagine the same thing happening in our little studio. It wouldn’t be a blindside, it would grind the gears to a halt.
When we saw that Elyssa relocated onto main street while the damage done to her store was being fixed we had a thought. Rather than bringing lasagna, or a we’re sorry card, we could maybe bring some awareness. Something that we’re actually not terrible at doing.
Here’s the 30 second ad we created to help notify her customers of her new location. Where it was on main street, and a little taste of what you could expect from the awesome finds at Lilise.
“Thankfully, none of us were in the store when it happened and I only lost about 10% of my merchandise” Elyssa told us with a smile on her face as she bounced baby Enzo on her knee.
There is such a close knit community here. We know whether we are running out to grab snacks from Sherry at CVS or coffee from Alex and Lindsay at Revelstoke, we will always run into someone that we consider part of our group. If you haven’t had a second to swing into Lilise’s temporary storefront to say hi to Elyssa and Enzo (if he’s not sleeping) maybe now is the time to make some new friends!
- The Windwood team