CORPORATE VIDEO PRODUCTION | COMMERCIAL VIDEO PRODUCTION | WINDWOOD STUDIO | AERIAL PHOTO/VIDEO PHOTOGRAPHY | GRAPHIC DESIGN | WEB DESIGN
Recruitment Video Production
Attract the right candidates through authentic recruitment videos
At Windwood Productions, we’ve been telling business and employee stories for nearly a decade. With hundreds—if not thousands—of on-camera interviews under our belt, we’ve developed a conversational, engaging style that brings out the most compelling employee narratives. Our modular content system allows us to capture dozens of valuable pieces of content in just a day or two of filming, immersing ourselves in your team, values, and culture.
We strive to uncover the heart of what makes your company a place where the right talent would want to thrive. In today’s landscape, authentic storytelling is the key to cutting through the noise of manufactured, low-impact content. With Windwood, you’re not just getting a production team—you’re gaining a partner genuinely invested in understanding your business and celebrating your employees. Together, we’ll create videos that resonate with top talent, ensuring your next ‘rockstar hire’ feels right at home before they even step through the door.
Our “modular content” recruitment Video Production approach
When we work with your company, we bring our “Modular Content” system with us. By interviewing key employees, and capturing a range of B-Roll during the day, we’re able to create and deploy multiple pieces of content from that same shoot. Gone are the days of paying for one video. We’re here to give you that video, spotlights of each person who was on camera, social media cutouts of key services, and a bunch of polished, edited photos - so that whatever your goal, you have the perfect content to support it!
By gathering a series of key interviews we are able to create a company overview that you can drive prospective employees to as a cornerstone piece of content on your website.
From these key interviews and B-Roll we can develop a series of videos that support your company’s goals and mission to re-enforce your company’s story to prospective employees, like this video highlighting women in landscaping.
Knowing that you have dozens of stories to be told; we are then able to highlight whomever we captured on camera to develop a focused employee spotlight - as well as cut 10 to 15 second social media reels out of each video to fill your social channels and recruitment advertising to allow for a more granular recruitment effort. Two days of content should yield dozens of pieces of content that you can leverage and deploy as part of your modular recruitment campaign.
WHAT THE VIDEO PRODUCTION PROCESS LOOKS LIKE FOR RECRUITMENT MEDIA CREATION
Step 2: Pre-Production Planning
Development & Logistics: With nearly a decade of experience working with companies of all sizes, Windwood has successfully planned and executed hundreds of shoots, creating thousands of video assets from on-site b-roll to interviews. Our creative team collaborates closely with you or your marketing department to ensure all pre-production tasks are handled efficiently. From crew scheduling to shot lists, we prioritize open communication, so everything runs smoothly on shoot day.
To help your team feel prepared, we’ve developed a 'What to Expect' cheat sheet. This guide is perfect for anyone wondering about wardrobe choices, the flow of a production day, or the types of questions we might ask during interviews.
Step 1: Discovery
Meeting/Phonecall: Just like finding the perfect hire, a successful recruitment campaign starts with alignment. We begin with a meeting or phone call, typically lasting 30 to 60 minutes, to ensure we’re aligned on goals and expectations. During this time, we discuss your recruitment needs, learn about your company’s culture, and identify key employees or topics to highlight in the video. Our goal is to uncover authentic stories that will resonate with prospective candidates.
We work closely with you to develop a strategy that captures the content you need while minimizing disruptions to your day-to-day operations. As your partner, we aim to enhance your efforts—not detract from the work that keeps your business moving. We’ll also cover logistics, such as turnaround times and content output, so you know exactly what to expect from start to finish. With Windwood, there are no surprises—just a collaborative process designed to showcase the best of your company.
Step 4: Post-Production
Putting It All Together: Unlike typical freelancers, we employ full time post production professionals to ensure our post production timelines stay reliable even when we’re busy. What sets Windwood apart is our ability to pair the people who were on the shoot conducting interviews with our full time editors to ensure the message stays true to what was captured on the day.
We typically stick to a 2 to 3 week turnaround with an included round of revisions to ensure we’re not missing anything. We will deliver review links via unlisted youtube link, and then once the project has been approved we send a final google drive download link so you have access to your files.
Step 3: Production
The Fun Part: On a typical shoot day, our experienced crew arrives at 8 a.m., fully equipped with cameras, audio gear, lights, drone, and everything needed to capture recruitment content. We usually connect with the project lead or an on-site contact to coordinate the day’s schedule and location setup for interviews and B-roll shots.
Our team works efficiently and professionally, maintaining a low profile to allow your team to stay focused. We create a calm, enjoyable atmosphere, fostering a collaborative environment where everyone feels comfortable. Having worked together for years, our crew operates smoothly—no egos, no shouting—just a team dedicated to seamlessly integrating with yours and delivering the best possible results."
Our commitment to your project doesn’t end when the final video is delivered. While we’re here to support the distribution and impact of individual hiring videos, we also thrive as a long-term partner for brands seeking consistent, high-quality content and brand building. We have developed longstanding relationships through our recurring production partnerships, where we become an extension of your team, ready to create a steady stream of content that aligns with your evolving goals and keeps your brand’s message fresh. Whether you need a single project or a lasting partnership, we’re here to be a creative soundboard and a reliable production partner every step of the way.
WHY NEW ENGLAND BUSINESSES CHOOSE WINDWOOD AS THEIR PRODUCTION PARTNER
Hear what Banks Auto’s Marketing Director Jonathan has to say about working with Windwood
We’re proud to be a trusted photo and video production partner for some of New England’s most innovative and recognized companies. For nearly a decade, our team of professional photo, video, and marketing experts has been helping clients create national ad campaigns, impactful social media content, recruitment media, and more.
Conveniently located to serve the Greater Boston and New York Metro areas, Windwood has built a reputation as a go-to media creation partner—delivering quality without the complexity of a big city agency.
When you work with Team Windwood, each project we produce is more than just a video; it’s a product of our passion and dedication, crafted with pride every step of the way.
CLIENT SUCCESS STORY: NEMO EQUIPMENT
“Spirit of Adventure” HIRING CAMPAIGN
As a Concord, New Hampshire-based video production company, we were thrilled to partner with Dover-based NEMO Equipment to help share their unique company spirit as part of a new hiring campaign. Collaborating closely with their marketing and HR teams, we crafted three distinct videos that highlighted their core hiring differentiators: 'Founder Owned,' 'Spirit of Adventure,' and 'Living in New Hampshire.' Windwood was a unique fit in that we were able to leverage our knowledge of New Hampshire and the surrounding area to craft videos that authentically spoke to what the work/life balance is like in our home state.
You can find some of our videos and photos on their “ABOUT US” page!
The success of this campaign led to an ongoing partnership, and a year later, we were invited back to embed with the NEMO team to capture the excitement and camaraderie of their annual company trip to Choate Island. This project exemplified our ability to authentically showcase a brand’s culture and values while supporting their recruitment efforts - as well as our ability to seamlessly integrate with the our friends on the NEMO Team for an extended trip out on an island adventure!
OUTCOME: NEMO has established itself as a leader in the outdoor manufacturing industry since 2002. The company has received numerous accolades, including the ISPO BrandNew Award in 2005 and recognition from Time magazine as one of the best inventions of the year. With a team of approximately 48 employees, NEMO continues to thrive in the competitive outdoor equipment market - as well as being one of New Hampshire’s most celebrated employers.
Our collaboration with NEMO began with a comprehensive briefing alongside their Marketing and HR teams to outline the project's objectives. Our production team developed a series of interview questions for key NEMO team members, capturing authentic responses that formed the narrative foundation for these videos and driving home the company’s values and what makes a successful NEMO employee. Windwood was proud to be selected as the video production provider to tell the NEMO story.
RECENT RECRUITMENT VIDEO CLIENT SUCCESSES
We have worked with a wide range of companies to create hiring videos, from massive construction companies, to real estate firms, to major manufacturers in New England. No two recruitment videos are the same, just as no two employees are the same. Below is a small sample of the work we have been able to achieve with companies that have trusted us to share their story with prospective employees.
RECRUITMENT VIDEO PRODUCTION SERVICES
Each client we partner with has unique goals and requirements. Below is a brief look at some of the most common requests we receive for corporate video production services, tailored to help brands communicate effectively and leave a lasting impact.
Company Overview Videos
Introduce your company and culture to the world with a high-quality company overview video. Designed to communicate your mission, values, and offerings, these videos blend stunning b-roll with engaging interviews to provide a compelling introduction to your brand for both internal and external audiences. These videos often serve as evergreen content on your website, pinned posts on social media, or essential resources for prospective employees to see where they could thrive. For companies like NEMO Equipment, these videos have been a cornerstone for sharing their founder-led spirit and the adventure-driven values that attract top talent.
Employee Spotlight Videos
Highlight the people who make your company exceptional with a series of employee spotlight videos. These videos showcase individual team members, celebrating their contributions and fostering a stronger sense of internal culture. They also serve as powerful recruiting tools, showing potential candidates the success and growth your current employees have experienced.
Training and Onboarding Videos
Simplify your onboarding process with comprehensive training videos that set new hires up for success. Windwood specializes in creating safety and process training videos that help employees acclimate to your company while reflecting your values and professionalism. We’ve helped many companies integrate video FAQs and other creative solutions to address recurring questions, reducing the time spent on informing potential candidates and allowing your hiring team to focus on driving growth and innovation. These videos are tailored to your needs, ensuring every hire feels confident and prepared from day one.
Company Culture Videos
Showcase the heart of your organization with a company culture video that brings your values and workplace energy to life. These videos give prospective employees a behind-the-scenes look at your team dynamics, annual events, and the unique aspects of your workplace that make it special. For NEMO Equipment, capturing moments from their annual retreat to Choate Island showcased the adventurous, collaborative culture that defines their brand, helping attract employees who align with their vision.
Recruitment Video Production Behind The Scenes
At Windwood, every project is a unique collaboration with its own goals and story to tell. We take pride in getting to know each company we work with, understanding their culture, and tailoring our approach to highlight what makes them a great place to work. Whether we’re capturing employee spotlights or company culture videos, our goal is to create content that resonates with potential hires and authentically reflects your team.
On set, we bring a lighthearted and fun energy while staying focused on delivering exceptional results. It’s this balance of professionalism and approachability that makes every shoot a rewarding experience—for us and our clients. Curious about what it’s like to work with us? Check out our Behind the Scenes below to see the passion, creativity, and collaboration that define our process.
Let us help your business develop a recruitment video that wows
Your company has a story worth sharing, and at Windwood Productions, we’re here to help you tell it in a way that attracts top talent. From team spotlights and company culture videos to client testimonials and executive messages, we specialize in crafting recruitment content that is both impactful and authentic. We understand that recruitment videos need to capture the heart of your brand while inspiring prospective employees to envision themselves as part of your team.
Our full-time, in-house team combines technical expertise with a story-first approach, collaborating closely with you to ensure every project reflects your values and resonates with the right audience. Together, we’ll create videos that strengthen connections, build trust, and help your company stand out in today’s competitive job market. Let Windwood be your partner in crafting content that brings your recruitment goals to life.