Commercial Video Production

Crafting Stories that Resonate across all channels

At Windwood, we transform your brand’s vision into video production stories that resonate. Our dedicated Concord New Hampshire based full-time production team handles everything from concept to post-production, ensuring each commercial captures your unique voice and brand essence. We can also handle casting and location scouting, as well as detailed post production services like color grading and exporting for TV and OTT channels. At Windwood, it’s more than video; it’s storytelling that leaves a lasting impression.

Windwood’s STORY-FIRST PROCESS

Step 1: Share Your Vision

Initial Consultation/Discovery: Start by telling us about your vision! Whether it’s a brand anthem, product feature, or campaign launch, we’ll collaborate with your key stakeholders to understand your goals. This is typically a one hour free video call or in person consultation to discuss the project and see if Windwood is the right fit.
Next Steps: Once we have a solid understanding of your project, we’ll follow up with a estimated budget range based on rough concepts and a loose timeline. After mutual agreement, we’ll move into step 2 - pre production.

Step 2: Pre-Production Setup

Creative Concepting: Windwood’s in-house creative team will dive headfirst into creative development, brainstorming concepts, visual styles, and messaging that align with your brand and target audience. This can either be done siloed, or with input from your own creative team, scheduling intervalled meetings for us to work on creative, and come back to the table to finalize ideas that fit within the timeline and expected budget. We typically use Milanote for our project mapping and vision and we can share ideas within that app!
Casting and Locations: Our team handles casting, ensuring talent that embodies your brand’s voice, once we have a good portfolio of casting choices and locations we present them to you to choose who you best think will fit the project. Additionally, we’ll coordinate permits, drone approvals, and schedule all logistics for a seamless shoot day - keeping you in the loop throughout.

Step 3: Production

Bringing the Vision to Life: Team Windwood arrives for every shoot day with all equipment, handling setup, lighting, and direction. Whether you prefer to have company representatives on site or let us handle it - We create a SAFE, professional, organized environment so you can relax and focus on the end product. Our team has been working together crafting stories for years, so our on-set attitude is capable, but fun and engaged. Never yelling, never stressed, never blaming - we invite you and your team to be a part of Team Windwood during our shoot day. (We’ll bring the bagels)
Adaptability: We’re experienced with on-location shoots and studio setups, and often come to expect expect sunrises, and sunsets. We bill for full days at 8 hours or extended days at 12 hours depending on the complexity of each shoot day.

Step 5: Final Delivery

Delivery: Upon approval, your final video is delivered via a secure, downloadable link - we prefer google drive but can work with whatever your preferred infrastructure is, giving you complete flexibility for sharing and distribution. We also can implement a modular content delivery to fill multiple channels (Vertical, square, horizontal, social re-cuts, etc.) to ensure that we’re creating projects that live on all of your preferred channels.
Ongoing Support: If you need assistance preparing your content for social media, web, or other platforms, we stay in touch to act as a resource to help optimize for maximum reach and impact.

Step 4: Post-Production & Refinement

Editing and Effects: Our full time in house post production team brings the footage to life, handling everything from color grading to sound design. We aim to send a first draft within 2-3 weeks, depending on project scope. With the right blend of edits and polish, we’ll create a cinematic piece ready for any screen. Our hope is that it mirrors our rigorous pre-production planning so that there are no surprises, but there are opportunities to make the project pop once we have all materials gathered.
Revision Process: You’ll have the opportunity to review and request adjustments to ensure the final product meets your expectations. We include a complimentary revision for any fine-tuning needed and a tight revision edit window to ensure we’re not languishing on that one clip that needs to be adjusted.

A look behind the scenes on one of our recent commercial shoots for HRCU.

Bringing New England and National Brands to Life through Commercial Video Production

From brand anthems and ad campaigns to social media and recruiting videos, Windwood brings the expertise needed to create media that stands out. We’ve been fortunate to work with some of New England and beyond’s most innovative brands helping them bring out of the box concepts to completion. From scripting, to casting, to hair and makeup, we’re always eager to tackle an out-of-the-box idea with an out-of-the-box solution.

CASE STUDY: HOLY ROSARY CREDIT UNION

When a trusted New Hampshire credit union with over 40 years of dedication to its members needed a series of commercial videos to align with their refreshed branding, they turned to Windwood Productions.

This summer, Windwood Productions had the privilege of partnering with Holy Rosary Credit Union (HRCU) to bring their brand relaunch campaign to life. Tasked with creating a suite of impactful video and photo assets, we collaborated closely with the HRCU team to ensure the campaign reflected their renewed vision and values.

Our work included scripting, casting, and scouting the perfect locations to capture the essence of their brand. The centerpiece of the campaign was a dynamic brand anthem video, complemented by a collection of additional photo and video assets tailored for multi-platform deployment. Together, these pieces formed a cohesive narrative that celebrates HRCU’s commitment to its community while reinforcing their refreshed brand identity.

It was an honor to help HRCU tell their story in a way that resonates with their members and the communities they serve.

“Brett and the team were incredibly collaborative, taking the time to understand our vision and turning it into a beautiful final product. Their creativity and professionalism made the process seamless.”

— Sydney Albee | Director of Marketing | HRCU

VIDEO PRODUCTION
We partnered with the marketing team at HRCU to bring their commercial concept to life. Highlighting their deep-rooted connection to the community, we worked with local partners to secure locations to showcase the supportive and uplifting spirit that defines their organization. Filming at carefully selected locations, including HRCU’s Rochester headquarters we created a series of videos and delivered a suite of rich media content that not only elevated their brand relaunch but also provided versatile assets they continue to deploy across their channels long after the initial campaign.

CONCEPT/SCRIPTING
We collaborated closely with HRCU's marketing team to develop a thoughtful script and creative concept that captured the essence of their brand relaunch - As well as allowing for multiple focused pieces of content to be spun out from our production effort. From brainstorming themes to crafting compelling narratives, we met with HRCU once a week for two months to ensure the content reflected HRCU’s core values of community, trust, and growth. This collaborative process laid the foundation for a cohesive campaign that aligned with their refreshed brand identity.

EDITING/NEW MEDIA CREATION
Using a modular editing approach, we transformed footage from HRCU's brand relaunch shoot into multiple impactful social media videos. For HRCU, the themes we developed centered around their key messaging pillars: "Community," highlighting their dedication to fostering strong local connections; "Service," showcasing their exceptional commitment to member support; and "Growth," emphasizing their role in helping members achieve their financial goals throughout generations. These versatile assets allowed HRCU to effectively engage their audience across various digital platforms.

BEHIND THE SCENES OF OUR SHOOT WITH HRCU

HRCU OUTCOME
The HRCU shoot was a resounding success, delivering a suite of high-quality video and photo assets that perfectly captured the spirit of their brand relaunch. The main commercial video, along with additional media, is now proudly showcased on HRCU’s website and actively deployed across their social media channels. These assets not only highlight HRCU’s commitment to their community but also provide a versatile library of content to engage their audience and reinforce their refreshed identity for years to come.

Commercial Video ProductioN: What to Expect

What Makes Windwood Different from Other Production Companies?

Windwood isn’t just another video production company; we’re a committed creative partner. Our approach focuses on elevating your brand’s unique voice by combining our team’s expertise, collaborative attitude, and dedication to tailored, high-quality production - all while celebrating the joy in creating something fantastic.

In an era where nearly everyone has access to advanced cameras, the distinction comes down to who weilds them and what the experience is like from the first phonecall, through the sometimes tedius pre-production stages, to the joy of production, and the thrill of an audience response.

At Windwood, we know that creating impactful video is about more than technology—it’s about the people and the process. Our team of full-time professionals have been working to build off of each other’s talents for years, we provide structured project management, and an artist’s eye to each production, from concept to final edit.

Together with our clients, we produce commercial videos that stand out in a crowded landscape, ensuring your success is our success - and we have fun doing it.

How Do You Approach Pre-Production for Commercial Projects?
Commercial productions are collaborative by nature. We manage every detail, from casting and location scouting to scripting and scheduling, ensuring a seamless process that brings your vision to life.
Can Windwood Handle Large-Scale Productions?
Absolutely! Our team includes over fifteen full-time creatives and marketing professionals, allowing us to scale resources to meet the needs of any project size. We’re equipped to tackle everything from national ad campaigns to high-impact product features.
How Does Windwood Support Clients Throughout the Project?
Our team is dedicated to clear communication, organized planning, and continuous updates. We ensure every project milestone is met and that you feel informed and involved from start to finish.
How Long Does the Full Process Take?
Timelines can vary depending on project scope. Typically, we aim to deliver first drafts within three weeks of production. For complex projects with extensive deliverables, we’ll communicate realistic timelines so you know when to expect each stage.
What if I’m Unsure About the Creative Direction?
We’re here to help! Our team of experienced creatives can pitch fresh ideas, collaborate on your concept, or execute a clear vision if you already have one. We make it our mission to create a concept that aligns perfectly with your goals.
What Does the Payment Structure Look Like?
For first-time clients, a 50% deposit secures pre-production, with the remainder due upon approval of the final video. For ongoing partnerships, we offer monthly invoicing for streamlined project management.
What Happens if I Need to Cancel or Reschedule?
We understand plans can change. While full cancellations within a shoot window may forfeit the deposit, we’re always flexible in finding a reschedule option that meets your needs. Our goal is to deliver a final product you’ll love, on a timeline that works for you.
I have other questions that you haven’t covered here.
We want to work with you, our services aren’t a guarded secret - they’re something we’re happy to share. If you need or want more information, we would love for you to fill out the form below and hear from one of our management team members within 24 hours (on weekdays) or first thing monday!