Commercial Video Production

Crafting Stories that Resonate across all channels

At Windwood, we transform your brand’s vision into video production stories that resonate. Our dedicated Concord New Hampshire based full-time production team handles everything from concept to post-production, ensuring each commercial captures your unique voice and brand essence. We can also handle casting and location scouting, as well as detailed post production services like color grading and exporting for TV and OTT channels. At Windwood, it’s more than video; it’s storytelling that leaves a lasting impression.

Windwood’s STORY-FIRST PROCESS

Step 1: Share Your Vision

Initial Consultation/Discovery: Start by telling us about your vision! Whether it’s a brand anthem, product feature, or campaign launch, we’ll collaborate with your key stakeholders to understand your goals. This is typically a one hour free video call or in person consultation to discuss the project and see if Windwood is the right fit.
Next Steps: Once we have a solid understanding of your project, we’ll follow up with a estimated budget range based on rough concepts and a loose timeline. After mutual agreement, we’ll move into step 2 - pre production.

Step 2: Pre-Production Setup

Creative Concepting: Windwood’s in-house creative team will dive headfirst into creative development, brainstorming concepts, visual styles, and messaging that align with your brand and target audience. This can either be done siloed, or with input from your own creative team, scheduling intervalled meetings for us to work on creative, and come back to the table to finalize ideas that fit within the timeline and expected budget. We typically use Milanote for our project mapping and vision and we can share ideas within that app!
Casting and Locations: Our team handles casting, ensuring talent that embodies your brand’s voice, once we have a good portfolio of casting choices and locations we present them to you to choose who you best think will fit the project. Additionally, we’ll coordinate permits, drone approvals, and schedule all logistics for a seamless shoot day - keeping you in the loop throughout.

Step 3: Production

Bringing the Vision to Life: Team Windwood arrives for every shoot day with all equipment, handling setup, lighting, and direction. Whether you prefer to have company representatives on site or let us handle it - We create a SAFE, professional, organized environment so you can relax and focus on the end product. Our team has been working together crafting stories for years, so our on-set attitude is capable, but fun and engaged. Never yelling, never stressed, never blaming - we invite you and your team to be a part of Team Windwood during our shoot day. (We’ll bring the bagels)
Adaptability: We’re experienced with on-location shoots and studio setups, and often come to expect expect sunrises, and sunsets. We bill for full days at 8 hours or extended days at 12 hours depending on the complexity of each shoot day.

Step 5: Final Delivery

Delivery: Upon approval, your final video is delivered via a secure, downloadable link - we prefer google drive but can work with whatever your preferred infrastructure is, giving you complete flexibility for sharing and distribution. We also can implement a modular content delivery to fill multiple channels (Vertical, square, horizontal, social re-cuts, etc.) to ensure that we’re creating projects that live on all of your preferred channels.
Ongoing Support: If you need assistance preparing your content for social media, web, or other platforms, we stay in touch to act as a resource to help optimize for maximum reach and impact.

Step 4: Post-Production & Refinement

Editing and Effects: Our full time in house post production team brings the footage to life, handling everything from color grading to sound design. We aim to send a first draft within 2-3 weeks, depending on project scope. With the right blend of edits and polish, we’ll create a cinematic piece ready for any screen. Our hope is that it mirrors our rigorous pre-production planning so that there are no surprises, but there are opportunities to make the project pop once we have all materials gathered.
Revision Process: You’ll have the opportunity to review and request adjustments to ensure the final product meets your expectations. We include a complimentary revision for any fine-tuning needed and a tight revision edit window to ensure we’re not languishing on that one clip that needs to be adjusted.

A look behind the scenes on one of our recent commercial shoots for HRCU.

Bringing New England and National Brands to Life through Commercial Video Production

From brand anthems and ad campaigns to social media and recruiting videos, Windwood brings the expertise needed to create media that stands out. We’ve been fortunate to work with some of New England and beyond’s most innovative brands helping them bring out of the box concepts to completion. From scripting, to casting, to hair and makeup, we’re always eager to tackle an out-of-the-box idea with an out-of-the-box solution.

CASE STUDY: TITLE BOXING CLUB

Why did international fitness powerhouse TITLE BOXING CLUB choose a local New Hampshire video production company to create a brand anthem?

Big city energy, small town charm: Windwood combines a big-city agency impact with the personal touch of a local New Hampshire partner. Title chose us as their video vendor because we bring passion, dedication, and a high level of professionalism to each project. When you work with us, it’s not just your video—it’s a Windwood product, crafted with care every step of the way. That’s what led to a years-long partnership between us and the Title Team.

““WORKING WITH BRETT AND HIS TEAM IS A DREAM! THEY ARE SO ON-TOP OF THINGS AND BRING EXCELLENT IDEAS TO THE TABLE. WE’VE NOW DONE SEVERAL PROJECTS WITH THEM AT TITLE BOXING CLUB INT’ AND CAN’T RECOMMEND THEM ENOUGH ””

— Halle O'Neill | Social Media Marketing Manager, TITLE Boxing Club International.

VIDEO PRODUCTION
We worked with the marketing team at TITLE to bring their brand anthem concept to completion. They wanted to utilize a local New Hampshire club that had a track record of being one of the most supportive uplifting communities in their portfolio and elevate their energy to their main channel’s national social media audience. We were able to create rich media content that they deployed for years after it was originally shot!

EDITING/NEW MEDIA CREATION
By deploying a modular editing system we were able to generate multiple usable social media videos from a larger initial video production shoot. For TITLE their three topics to create around were “Community” a video exploring the in-club friendship and support systems, “Coaching” a video promoting their excellent coaching staff, and “Core” A video showing that TITLE is a full body workout - focused on more than just boxing!

PHOTOGRAPHY
Ensuring that our content creation was able to provide as much value to TITLE as possible, they opted to include professional brand photography with their video production and we were able to produce upwards of 50 edited brand photos over two days of shooting that have been used on almost all TITLE Boxing local and national social media channels.

OUTCOME: Windwood was tasked over years to continue to produce social media campaign content for TITLE, including a message of hope - a social media thank you to nurses and first responders that played during Covid.

Commercial Video ProductioN: What to Expect

What Makes Windwood Different from Other Production Companies?

Windwood isn’t just another video production company; we’re a committed creative partner. Our approach focuses on elevating your brand’s unique voice by combining our team’s expertise, collaborative attitude, and dedication to tailored, high-quality production - all while celebrating the joy in creating something fantastic.

In an era where nearly everyone has access to advanced cameras, the distinction comes down to who weilds them and what the experience is like from the first phonecall, through the sometimes tedius pre-production stages, to the joy of production, and the thrill of an audience response.

At Windwood, we know that creating impactful video is about more than technology—it’s about the people and the process. Our team of full-time professionals have been working to build off of each other’s talents for years, we provide structured project management, and an artist’s eye to each production, from concept to final edit.

Together with our clients, we produce commercial videos that stand out in a crowded landscape, ensuring your success is our success - and we have fun doing it.

How Do You Approach Pre-Production for Commercial Projects?
Commercial productions are collaborative by nature. We manage every detail, from casting and location scouting to scripting and scheduling, ensuring a seamless process that brings your vision to life.
Can Windwood Handle Large-Scale Productions?
Absolutely! Our team includes over fifteen full-time creatives and marketing professionals, allowing us to scale resources to meet the needs of any project size. We’re equipped to tackle everything from national ad campaigns to high-impact product features.
How Does Windwood Support Clients Throughout the Project?
Our team is dedicated to clear communication, organized planning, and continuous updates. We ensure every project milestone is met and that you feel informed and involved from start to finish.
How Long Does the Full Process Take?
Timelines can vary depending on project scope. Typically, we aim to deliver first drafts within three weeks of production. For complex projects with extensive deliverables, we’ll communicate realistic timelines so you know when to expect each stage.
What if I’m Unsure About the Creative Direction?
We’re here to help! Our team of experienced creatives can pitch fresh ideas, collaborate on your concept, or execute a clear vision if you already have one. We make it our mission to create a concept that aligns perfectly with your goals.
What Does the Payment Structure Look Like?
For first-time clients, a 50% deposit secures pre-production, with the remainder due upon approval of the final video. For ongoing partnerships, we offer monthly invoicing for streamlined project management.
What Happens if I Need to Cancel or Reschedule?
We understand plans can change. While full cancellations within a shoot window may forfeit the deposit, we’re always flexible in finding a reschedule option that meets your needs. Our goal is to deliver a final product you’ll love, on a timeline that works for you.
I have other questions that you haven’t covered here.
We want to work with you, our services aren’t a guarded secret - they’re something we’re happy to share. If you need or want more information, we would love for you to fill out the form below and hear from one of our management team members within 24 hours (on weekdays) or first thing monday!