BRAND ANTHEM PRODUCTION

BEAT YOUR COMPANY’S DRUM with a Powerful Brand Anthem Video

A brand anthem video is more than just a commercial—it’s the heart and soul of your company in motion. At Windwood Productions, we specialize in crafting cinematic, story-driven brand anthem videos that showcase who you are, what you stand for, and why you do what you do. These videos inspire your audience, strengthen your brand identity, and leave a lasting impression.

Why choose Windwood to create your brand anthem?

Where we stand apart is being a full-time, New Hampshire-based production company that national and international brands trust to punch above our weight class. We know most agencies have switched to a leaner in-house team with a stacked roster of freelancers to pull from - that’s great for them. The team at Windwood is made up of full time salaried creatives that spend days, months, and years bouncing ideas off of each other to come up with the best possible solutions.

With nearly a decade of experience, we’ve built strong local relationships, leveraged the stunning scenery of New England, and worked with top-tier talent to deliver brand anthem projects that stand out.

Our in-house team specializes in creating videos that not only look great but also connect emotionally with your audience. Whether you’re celebrating your company’s legacy, launching a major campaign, or building brand awareness, our brand anthem videos combine authentic storytelling and high-production quality with a sense of place that reflects our roots and your brand’s unique story. Let us help bring your vision to life in a way that inspires action and leaves a lasting impression.

Step 1: Share Your Vision

Discovery Consultation: A brand anthem is more than a video—it’s the heartbeat of your brand brought to life. To ensure we capture your vision, we start with a free one-hour consultation, either via video call or in person, where we’ll collaborate with key stakeholders to discuss your goals, audience, and messaging. Whether it’s your company’s legacy, values, or vision for the future, we’ll explore the essence of your brand and see if Windwood is the right fit.

Next Steps: After our consultation, we’ll provide a project estimate based on initial concepts and a broad timeline. Once aligned, we’ll move forward into step 2: pre-production.

Step 2: Pre-Production Setup

Concept Development: Crafting a brand anthem begins with storytelling. Our in-house creative team dives into brainstorming sessions to develop a narrative, visual style, and messaging strategy that aligns with your brand’s voice and identity. We can work collaboratively with your team or independently, presenting concepts for review through Milanote or your preferred project mapping tool, ensuring alignment at every step.

Casting and Locations: Your brand deserves representation that resonates. We’ll source and present talent that embodies your message, whether that’s real employees, actors, or thought leaders. We’ll also scout and secure locations that visually amplify your story, handling permits, drone clearances, and logistical planning to set the stage for a seamless production.

Step 3: Production

Bringing Your Anthem to Life: On shoot days, the Windwood team arrives fully equipped to capture your vision. We handle every detail of setup, lighting, and direction, creating a safe, collaborative, and professional environment. Whether you’re on set or trusting us to lead independently, we ensure that every moment reflects the authenticity and emotion of your brand. And yes, we’ll bring the bagels.

Seamless Execution: Our team is experienced with both on-location shoots and studio environments, adapting to the demands of sunrise, sunset, or complex logistics. We bill full days (8 hours) or extended days (12 hours) based on project complexity, ensuring every detail is captured with care.

Step 4: Post-Production

Crafting the Final Narrative: In post-production, we carefully shape your footage into a cinematic, emotionally resonant story. Our editing team combines dynamic visuals, music, and graphics to create a video that inspires your audience and elevates your brand identity.

Modular Content Options: Beyond the primary brand anthem, we offer modular edits—social media cuts, vertical formats, and teaser clips—to ensure your content thrives across platforms and reaches your audience wherever they are.

Step 5: Final Delivery and Ongoing Support

Delivery: Once approved, your final video is delivered via secure download, typically through Google Drive, but we’re flexible based on your preferred system. Your brand anthem will be provided in multiple formats optimized for your distribution channels, ensuring it’s ready for your website, social media, and events.

Ongoing Support: We don’t just hand over a video and walk away. Windwood remains a resource for optimizing your content for maximum reach and engagement, offering guidance for deployment across social media, web, and other platforms to amplify its impact.

CASE STUDY: TITLE BOXING CLUB

Why did international fitness powerhouse TITLE BOXING CLUB choose a local New Hampshire video production company to create a brand anthem?

Big city energy, small town charm: Windwood combines a big-city agency impact with the personal touch of a local New Hampshire partner. Title chose us as their video vendor because we bring passion, dedication, and a high level of professionalism to each project. When you work with us, it’s not just your video—it’s a Windwood product, crafted with care every step of the way. That’s what led to a years-long partnership between us and the Title Team.

““WORKING WITH BRETT AND HIS TEAM IS A DREAM! THEY ARE SO ON-TOP OF THINGS AND BRING EXCELLENT IDEAS TO THE TABLE. WE’VE NOW DONE SEVERAL PROJECTS WITH THEM AT TITLE BOXING CLUB INT’ AND CAN’T RECOMMEND THEM ENOUGH ””

— Halle O'Neill | Social Media Marketing Manager, TITLE Boxing Club International.

VIDEO PRODUCTION
We worked with the marketing team at TITLE to bring their brand anthem concept to completion. They wanted to utilize a local New Hampshire club that had a track record of being one of the most supportive uplifting communities in their portfolio and elevate their energy to their main channel’s national social media audience. We were able to create rich media content that they deployed for years after it was originally shot!

EDITING/NEW MEDIA CREATION
By deploying a modular editing system we were able to generate multiple usable social media videos from a larger initial video production shoot. For TITLE their three topics to create around were “Community” a video exploring the in-club friendship and support systems, “Coaching” a video promoting their excellent coaching staff, and “Core” A video showing that TITLE is a full body workout - focused on more than just boxing!

PHOTOGRAPHY
Ensuring that our content creation was able to provide as much value to TITLE as possible, they opted to include professional brand photography with their video production and we were able to produce upwards of 50 edited brand photos over two days of shooting that have been used on almost all TITLE Boxing local and national social media channels.

OUTCOME: Windwood was tasked over years to continue to produce social media campaign content for TITLE, including a message of hope - a social media thank you to nurses and first responders that played during Covid.

Bringing the right “feel” to brand anthem videos

From brand anthems and ad campaigns to social media and recruiting videos, Windwood brings the expertise needed to create media that stands out. We’ve been fortunate to work with some of New England and beyond’s most innovative brands helping them bring out of the box concepts to completion. From scripting, to casting, to hair and makeup, we’re always eager to tackle an out-of-the-box idea with an out-of-the-box solution.

Brand anthem video ProductioN: What to Expect

What Makes Windwood Different from Other Production Companies?
Windwood Productions isn’t just another video production company; we’re your dedicated creative partner. With a decade of experience as a New Hampshire-based team, we specialize in crafting brand anthem videos that capture the essence of your company. Our approach combines deep collaboration, creative expertise, and a commitment to celebrating your brand’s story through high-quality production.

At Windwood, we believe creating an impactful brand anthem is about more than just cameras and gear—it’s about understanding your brand, engaging your team, and delivering a seamless experience from the first phone call to the final cut. With our full-time team of professionals, structured project management, and artistic vision, we’re here to elevate your brand anthem to something truly unforgettable.

Together, we craft brand anthem videos that inspire action, build emotional connections, and reflect the authenticity of your brand—all while ensuring the process is collaborative, enjoyable, and impactful.

How Do You Approach Pre-Production for Brand Anthem Projects?
Brand anthem productions require thoughtful planning and collaboration. From the start, we work with your team to develop a clear vision, ensuring every detail—casting, location scouting, scripting, and scheduling—is aligned with your goals. Our pre-production process ensures a smooth path to creating a video that resonates with your audience.

Can Windwood Handle Large-Scale Brand Anthem Productions?
Absolutely. We’re proud to be a full-time team of over 15 creative professionals who excel at handling large-scale productions. Whether you’re a local company or a national brand looking to connect with a broader audience, we scale resources and expertise to fit the scope of your project.

How Does Windwood Support Clients Throughout the Project?
Communication is key to a successful production. We provide consistent updates, organized planning, and clear timelines so you feel informed and involved at every stage. From concept development to delivery, we’re here to ensure your vision is brought to life seamlessly.

How Long Does the Full Process Take?
Timelines for brand anthem videos vary depending on complexity. Typically, we aim to deliver first drafts within three weeks of the shoot. For larger projects, we provide a detailed timeline upfront so you’ll know what to expect every step of the way.

What if I’m Unsure About the Creative Direction?
That’s where we shine. Whether you have a clear vision or need help shaping your ideas, our experienced creative team will work with you to develop a concept that aligns perfectly with your brand’s identity and goals. We’re here to make your brand anthem stand out.

What Does the Payment Structure Look Like?
For first-time clients, a 50% deposit secures pre-production, with the remaining balance due upon final video approval. For ongoing partnerships or retainer agreements, we offer monthly invoicing to simplify project management.

What Happens if I Need to Cancel or Reschedule?
We understand that plans can change. While full cancellations may result in forfeiting your deposit, we’re always happy to work with you to reschedule within a timeline that fits your needs. Flexibility is part of our commitment to ensuring you’re thrilled with the final product.

I Have Other Questions That You Haven’t Covered Here.
We’d love to hear from you! If you have questions or want more information, please fill out the form below. A member of our management team will get back to you within 24 hours (on weekdays) or first thing Monday. Let’s create something amazing together!