It’s easy to get caught up trying to convince customers to buy your product, advertising to everyone. Instead of trying to force a connection with every customer, focus on creating advertisements that reflect your business’ goals, strengths, and attitudes. This strategy should help you find customers that are compatible with your brand.
Micro pillaring, or creating “micro” content, is cutting down your longer form “pillar” content into shorter, more easily accessible content for social media. This could mean cutting 20-30 second clips from a 3 minute video and sharing those clips across various social media platforms, or pulling quotes from a recent article or blog that you posted.
