As a video production business, we know all too well that filming video interviews can be challenging. Whether you’re working on promoting a business, telling someone’s story in a documentary, or crafting an informational video, you want to get the best interview possible. While some clients feel comfortable in front of the camera, most others do not.
It’s easy to get caught up trying to convince customers to buy your product, advertising to everyone. Instead of trying to force a connection with every customer, focus on creating advertisements that reflect your business’ goals, strengths, and attitudes. This strategy should help you find customers that are compatible with your brand.
