You have a business and you’re looking to promote it with some video content, but you’re not sure what kind of video you want to create. There are all kinds of video styles, and lengths, but you want to choose whatever is best for your particular situation and business.
Here are some different styles of videos that might suit your business:
One video option you have is creating a corporate, interview style promotional video. If you’re looking to just create a broad promotional video that encompasses the big ideas behind your business, this could be the right option for you.
These videos usually involve interviews with business owners, employees, or trusted customers that understand not just your business, but the greater community behind it. You can mix these interviews with footage of your business actually running and functioning to give potential customers a picture of what it would be like to be a part of your community.
Commercial style videos range more in terms of the types of content and style. You can create product videos that highlight the aesthetic or functionality of a new item you’ve released, you can stage a narrative video related to your business, or you can promote an event or campaign that your business is taking part in.
Commercial videos don’t need to talk directly about your business or products, but can serve as creative ways of engaging your community and drawing more interest.
Another type of video approach is a simple video testimonial. If you’re not looking for anything particularly fancy and you just want to have video content that promotes your business, you can always sit down with a trusted customer and interview them about why they like your business.
Video testimonials are usually different from corporate style videos because they’re more like positive customer reviews. For more on video testimonials, check out our blog post.
No matter what your business is, there are all different approaches to creating video content surrounding it. If none of these video styles speak to you, get creative. As long as you have the resources, you can always try to experiment with new ways of promoting your business.
If you want to see any examples, check out our video production pages. Additionally, if you have any questions, or need help with your own project, contact us here!