If you’re looking to start advertising your business through video, it can seem like a daunting task. You want to be able to draw in new customers, but you also want to be authentic to your company, brand, and culture.
It’s easy to get caught up trying to convince customers to buy your product, advertising to everyone.
Instead of trying to force a connection with every customer, focus on creating advertisements that reflect your business’ goals, strengths, and attitudes. This strategy should help you find customers that are compatible with your brand.
Here are some tips to help you craft a more natural, but effective advertising video:
Have Confidence in Your Business
You’ve developed a business that is filling a need in your community. The fact that your business exists, and that you’re looking to start an advertising campaign, means that there are more customers out there for you.
Now your goal should be to find the customers that are right for you. During this process remember what your company stands for and proudly stand by those attitudes and values.
Identify Your Strengths
Before starting your video campaign, take time to reflect, talk to your employees and current customers. What do you do well, and what do you have to offer to others? What values does your business uphold? What is the story behind your business and how did you build the community you have already?
When making a video campaign, it’s not just about advertising your products, but it’s also about sharing your broader story. You want to be able to connect with people on a deeper level and build a community.
Present Your True Self
Once you’ve taken the time to identify what values and ideas you want to get across, now you can actually plan and film your video campaign.
Get your community to join in on the video. If you can, film interviews with your employees and your customers. Show people actually engaging with you and your employees. You want to let people see what your community is like, so that when the right people see your videos, they know immediately they want to be a part of your business’ community.
The process of making a video campaign for your business isn’t easy, but it can be a rewarding process. Take your time and have fun with it!
If you’re still confused or need help starting your own campaign, check out some of our past projects, and/or contact us about your own project. We are happy to help you through any step of the process!