1. THE POWER OF VIDEO TESTIMONIALS
The customer review is the most powerful tool that any business can use to influence the views of potential consumers. You see the 0 - 5 star reviews on all the major online retailers for each of the products listed. I for one won't seriously consider a product without a review of at least 4 stars. Word of mouth has been and continues to be one of the best ways a product gains popularity. The online review is the new word of mouth. Look no further for the most effective kind of review - the video testimonial.
2. VIDEO TESTIMONIALS EQUAL AUTHENTICITY
“91% OF CONSUMERS HAVE WATCHED A VIDEO TO LEARN ABOUT A PRODUCT OR SERVICE”
While written testimonials can be perceived with high authenticity, putting a face to a name and hearing their voice say their words, can come across significantly more authentic. This is due to the viewers ability to hear and see the speakers voice inflections and their enthusiasm toward a business or product. This gives the video testimonial additional credibility and helps to foster the relationship between the company and their target customers.
3. Spread through Social Media
Social media has now moved toward being optimized for video content. Videos are receiving more views, likes, comments, and shares than text and image posts. Facebook, Twitter, and others encourage reactions and comments on videos; interacting with them online will create a stronger relationship between company and customer.
Whether on location or in our studio, we have the equipment and expertise to produce highly engaging testimonial videos. From setting up the camera(s) to the final editing, everything is meticulously planned out to make the most of your time in front of the camera.
You can even film an interview style testimonial, so your clients and customers can get to know who they will be working with.